Apexvim collaborated with Kith, the renowned New York–based streetwear and lifestyle brand, to elevate their flagship digital storefront. Kith, founded by Ronnie Fieg, seamlessly blends sneaker culture, high-fashion collaborations, and lifestyle products—a nuance we needed to reflect in the online experience. Our goal was to build a site that feels as premium and culturally rich as the brand itself, while making it easy for customers to shop limited-edition drops, seasonal collections, and lifestyle pieces.
To capture Kith’s multifaceted identity, we structured the website around their core pillars: men’s, women’s, and kids’ fashion; collaborative capsule collections; and lifestyle products. The design is clean and minimal, drawing on Kith’s refined aesthetics, but with enough visual richness to support their high-impact collections. We also made the “Shop the Look” and seasonal drop sections highly prominent, ensuring users can easily discover new releases and exclusive collaborations with brands like Giorgio Armani, ASICS, and Marvel.
Functionality was a key focus: Apexvim implemented a fast and secure checkout flow that supports global customers, with duties, taxes, and import fees included at checkout to streamline the purchasing process. The responsive design ensures the site works seamlessly across desktop and mobile, maintaining a premium feel on every device. Trust and community engagement are reinforced through clear shipping policies, returns, and customer support channels that mirror Kith’s commitment to its audience.
Beyond just retail, we helped translate Kith’s brand culture into digital form. We highlighted their collaborative story, weekly drops, and global presence to create an immersive brand narrative. The final result is a powerful online platform that strengthens Kith’s position not just as a retailer, but as a global lifestyle curator—driving both sales and brand loyalty through meaningful design and seamless user experience.
