Apexvim partnered with PMU Beauty Studio (based in Auckland, New Zealand) to revamp their online platform, highlighting their expertise in cosmetic tattooing, permanent makeup, and tattoo removal. The studio specializes in a variety of aesthetic treatments — from brows, eyeliner, and lip blush to areola pigmentation — and our aim was to translate this breadth of services into a clean, easy-to-navigate website that meets both client and business goals.
We structured the site to emphasize both service offerings and a curated product range. In the “Treatments” section, users can explore categories such as eyebrows, lash enhancement, eyeliner, lip blushing, and nipple / areola 3D tattooing, as well as saline tattoo removal. This clear segmentation allows visitors to easily find and understand the variety of cosmetic tattoo solutions available. Alongside treatments, there’s an online shop where PMU Beauty Studio sells aftercare and beauty products — like derma rollers, stencil stamps, styling gels, and lip tints — giving the studio an additional revenue channel.
From a design perspective, Apexvim created a minimal yet polished aesthetic that reflects the high-precision, professional nature of their services. Key trust-building elements were integrated, including detailed “About” and FAQ sections, a free consultation option, and visible contact information (studio address, phone, email). These strengthen client confidence in booking procedures and professional follow-through. We also built a user-friendly and secure checkout system for their shop, ensuring a smooth purchase flow for both beauty treatments and product sales.
To support operational clarity, we set up transparent shipping and return policies: orders are processed within 5 working days, with delivery options that cater to different regions in New Zealand. We also streamlined the returns process, making it easy for customers to understand exchange terms, especially for sale items. The combined result is a refined, trust-forward website that empowers PMU Beauty Studio to serve their clients better — both in-studio and online — while fostering long-term relationships and driving business growth.
