Apexvim partnered with WP Standard, a leather goods company known for its full-grain craftsmanship, to design a website that mirrors the brand’s commitment to enduring quality and simplicity. WP Standard builds leather wallets, bags, and accessories that not only function well, but age gracefully — telling a story over time. Our challenge was to bring that craftsmanship and authenticity into a clean and modern e-commerce experience that resonates with both longtime fans and new customers.
In our design, we focused on clarity and structure, organizing WP Standard’s product catalog around core categories like leather totes, weekender bags, wallets, and accessories. Each piece is crafted from premium leather, and we made sure the site reflects that by using close-up photography, rich textures, and tactile design cues. We emphasized the handcrafted nature of every product, reinforcing that these are items built to last, not just fashion pieces. The “Best Sellers” section helps highlight the timeless designs that define their brand.
From a functional perspective, Apexvim built a seamless and secure shopping experience. The site is fully responsive so customers can browse on any device, and we designed a straightforward checkout flow that lets users purchase bags or wallets with confidence. To reinforce trust, we included detailed product care guidance, warranty information, and a brand story that underscores WP Standard’s philosophy of quality, longevity, and simplicity.
To connect more deeply with WP Standard’s audience, we integrated content that tells their origin story — from the founder’s early days making a guitar strap to growing a full-fledged artisan leather brand. This storytelling is woven through the site to create an emotional connection, not just a transaction. The final result is an elegant and authentic online platform where WP Standard’s commitment to craftsmanship and timeless design is front and center, helping them grow their e-commerce presence while staying true to their roots.
