Apexvim partnered with Lulu & Georgia, a premier online home brand, to build a sophisticated e-commerce platform that reflects the company’s design-driven aesthetic. Lulu & Georgia is known for its refined furniture, rugs, lighting, and accessories, as well as exclusive collaborations with leading designers. Our primary goal was to translate their design philosophy — warm, textured, and thoughtfully curated — into a digital experience that inspires creativity and confidence in their customers.
To bring this to life, we designed a site with clear and elegant navigation. We organized categories around key lifestyle collections: furniture, rugs, lighting, décor, wall art, pillows & throws, and more. We also highlighted their collaboration collections — featuring names like Jake Arnold, Sarah Sherman Samuel, Aimee Song, and Élan Byrd — giving prominence to limited-edition designer pieces. The interface emphasizes Lulu & Georgia’s signature blend of bohemian sophistication and modern elegance, using carefully chosen typography, color, and imagery to reinforce their unique brand voice.
On the functionality side, Apexvim implemented a seamless, mobile-first shopping experience. We built a clean checkout process, integrated trust signals, and streamlined the trade account program to make wholesale and designer‑trade clients feel at home. We also added a “Free Design Help” feature, allowing users to get inspiration and styling advice directly, which elevates the platform from a simple store to a design resource.
Finally, to deepen engagement, our build focused on curating the brand story: lifestyle imagery, lookbooks, and pieces that reflect both seasonal and signature collections. The result is a high‑performance website that channels Lulu & Georgia’s ethos of curation, creativity, and interior design excellence — making it not just a store, but a source of inspiration for design lovers around the world.
