Apexvim collaborated with Beneath Your Mask to create a refined and truly natural-skincare e-commerce site, reflecting their commitment to clean, high-quality ingredients. The brand’s core is built around organic, therapeutic-grade botanicals designed for those who care deeply about both the efficacy and purity of what they put on their skin. Our design strategy focused on giving their handcrafted products — like the Heal Whipped Skin Soufflé and the Illuminate Clarifying Face Mask — a graceful digital showcase that resonates with their wellness-first philosophy.
To bring this vision to life, we structured the website around clarity and simplicity, allowing users to easily navigate through signature categories such as skin soufflés, facial masks, hair serums, and more. Each product has its own space, with high-impact images and clearly written descriptions that communicate both the sensory appeal and the healing benefits of the ingredients. We made sure to highlight their core promise: potent, safe, and all-natural formulations. The aesthetics are calming and minimal, reinforcing the brand’s ethos of purity without clutter.
On the functional side, Apexvim delivered a smooth shopping journey that balances simplicity with sophistication. We implemented mobile-responsive design to ensure the site works beautifully on all devices. The checkout process was kept clean and trustworthy, with clear communication around handcrafted production (“made by hand”), along with secure payment options. Shipping logic is transparent — including international shipping — which supports Beneath Your Mask’s growing global customer base.
Trust and transparency were central to our build. We incorporated detailed “About” sections, including their founder story and their ingredient philosophy, to help users feel deeply connected to the brand. Since their products are all-natural and target sensitive users (including those with autoimmune conditions), we emphasized ingredient lists, usage guidance, and the brand’s environmental and wellness commitments. We also added a newsletter signup to help nurture their community and deepen customer engagement.
The final result is an elegant, health-conscious online store that embodies the integrity and purity of Beneath Your Mask. By marrying thoughtful design with technical robustness, Apexvim has helped the brand strengthen its digital identity, facilitate seamless shopping, and build long-term trust with customers who demand both luxury and clean beauty.
