At Apexvim, we partnered with NuMe Hair to redesign and optimize their e-commerce platform, aligning their online experience with the brand’s mission: healthy hair is beautiful hair. NuMe is known for its high-quality styling tools (straighteners, curling irons) and hair care products that emphasize damage protection, eco-friendliness, and innovation. We set out to create a website that not only looks modern and professional, but also fosters trust, showcases the wide product range, and supports NuMe’s long-term brand objectives.
Our design approach prioritized clarity and product visibility. We organized the catalog to highlight NuMe's flagship items — like the Megastar flat iron — alongside hair care essentials like the Vegan Scalp Support Serum. By structuring the site into intuitive categories, customers can easily navigate between styling tools, treatments, and accessories. High-resolution imagery, clean layouts, and a cohesive color scheme help reinforce NuMe’s premium and science-driven identity.
On the technical side, Apexvim implemented a frictionless shopping experience built on a secure, responsive foundation. The checkout flow is optimized for trust and ease, and the site is fully mobile-compatible, ensuring users have a smooth experience across devices. We also integrated free shipping messaging and secure payment capabilities, reinforcing NuMe’s commitment to customer satisfaction and safety.
Beyond the core shopping experience, we added trust-building elements such as detailed product descriptions, ingredient transparency (for items like the scalp serum), and easy-to-access customer support. This holistic approach has strengthened NuMe’s digital presence, making their website not just a store, but an integral part of their brand narrative around healthy, empowered styling.
