Apexvim collaborated with Beauty Bakerie, a dessert-inspired cosmetics brand, to design and develop a digital storefront that truly reflects their fun, inclusive, and high-quality ethos. Beauty Bakerie is known for its vegan, gluten-free makeup—like its signature Lip Whips, “Flour” setting powder, and the Baking Powder line—that strikes a balance between playful branding and serious formulation. Our goal was to capture that “sweet but serious” identity in a website that feels like stepping into a gourmet kitchen-inspired makeup realm.
We structured the website with clear categories for their hero product lines — lip, face, eyes, and lashes — making it simple for users to explore what they call “the recipe for a baked beat.” Beautiful product imagery, whimsical packaging, and descriptive copy help convey both the fun and potency of their offerings. We also emphasized their brand values, such as cruelty‑free testing and clean ingredients, to build trust with customers who care deeply about ethical beauty.
On the technical side, Apexvim built a streamlined, mobile-responsive shopping journey. The checkout flow is secure and intuitive, letting shoppers browse and purchase without friction. Trust signals like “vegan-friendly,” “smudge-proof,” and “cruelty-free” are prominently displayed throughout the site. We also integrated a newsletter signup to help Beauty Bakerie deepen its community engagement and keep customers updated on restocks and new launches.
To reinforce brand loyalty, we included storytelling elements that highlight Beauty Bakerie’s origin story — its founder’s journey, mission of inclusivity, and the inspiration behind their dessert-themed products. This helps customers feel emotionally connected, not just attracted by the aesthetics. The final result is a playful, trustworthy, and high-performance e-commerce platform that amplifies Beauty Bakerie’s distinctive brand voice and supports its mission in beauty.
